About us

Image of co-owner of purelight Apparel. Kalena Atkinson

about us

MEET THE OWNERS

Meet Kalena, one of the two 14-year-old entrepreneurs. Kalena is incredibly creative and has always had a love for design. Working on the company has been a passion for Kalena, who has cherished it. Kalena has a very good heart and always has others' best interests in mind.

Image of co-owner of purelight Apparel. Lucy Arksey-Williams.

about us

MEET THE OWNERS

Meet Lucy, another 14-year-old entrepreneur. Lucy is passionate about design, but she's come to learn that there are a lot of interesting side topics to business that are rarely discussed. She possesses the quality of problem resolution, which is crucial for every business.

ABOUT PURELIGHT

 More than half of teenagers have mental health issues. We want teens to see a more optimistic picture with our brand. In addition, our clothing is really adorable. We do this by including sayings, sharing encouraging content online, or even just making an effort to design clothing that you feel good about yourself.
Quotations served as the company's inspiration. We were looking for a hoodie with a quote on the back that wasn't overly tacky or focused on a specific style. We decided to make this because we were having problems finding one for ourselves. As we got going, we became more excited about business and realized we could create something greater.  As our brand develops, we want it to represent a positive outlook while extending the range of products we make.